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Responding to a Crisis Within: One Hospital’s Journey

Date: Tuesday, November 10, 2015

Time: 2:00 PM EST

Crisis communications is always a challenge. But there is a big difference between a crisis in which your organization shines serving its community and one where it is the source of the crisis.

The tragic 2013 death of a missing patient in a stairwell at San Francisco General Hospital & Trauma Center devastated family and friends and deeply shook the hospital’s staff and community. Communications was only one aspect of this story — but it was an essential part of the response. Exploring  what the hospital did and the decisions it made can provide insights that help others prepare for crises.

This webinar covered

  • the event’s context;
  • crisis communications principles employed;
  • facts of the case;
  • complexity of the situation; and
  • outcome of the hospital as a safer place.

Speaker:

Rachael Kagan
Director of Communications
City and County of San Francisco Department of Public Health

Suggested Participants:

All members of America’s Essential Hospitals were encouraged to attend, especially those in the following roles;

  • hospital, health system, and health department communications teams
  • clinical and administrative leaders
  • quality and security staff

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Speaker

Rachael Kagan
Director of Communications
City and County of San Francisco Department of Public Health
>>Connect with Rachael

Suggested Participants

All members of America’s Essential Hospitals were encouraged to attend, especially those in the following roles;

  • hospital, health system, and health department communications teams
  • clinical and administrative leaders
  • quality and security staff
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