As vaccine rollout continues across the United States, several states have created targeted campaigns to reach marginalized populations disproportionately affected by the public health emergency:
- Massachusetts launched a targeted campaign through the Department of Health, which will provide resources for 20 cities most affected by COVID-19;
- Washington contracted with community outreach services to make investments in targeted media outlets for community-driven messaging efforts;
- Maryland has a mobile health truck that will provide vaccine information in multiple languages to neighborhoods most affected by the pandemic;
- Ohio is hosting virtual town halls to address vaccine misinformation, targeting questions and concerns from marginalized communities; and
- California launched a campaign to encourage Black populations to get vaccinated, which includes funds to support multicultural and multilingual media outlets.
Visit the America’s Essential Hospitals coronavirus resource page for more information about the pandemic.
Contact Senior Director of Policy Erin O’Malley at eomalley@essentialhospitals.org or 202.585.0127 with questions.
