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Resources for Equitable Vaccine Access in Latino, Black Communities

The Kaiser Family Foundation, in collaboration with UnidosUS, launched a new campaign last week to ensure equitable access to the COVID-19 vaccine for the Latino community.

The campaign materials include more than 75 videos featuring Latino health care workers answering questions in English and Spanish on eligibility for and access to the vaccine, vaccine safety and efficacy, and other topics. The campaign, La Conversación, complements earlier resources on messaging for Black communities that KFF released in partnership with the Black Coalition Against COVID.

In addition to videos from health care providers, the La Conversación website includes a digital toolkit that providers and other stakeholders in the community can use to encourage vaccine uptake among underserved populations. These resources include graphics, code to embed the videos, television and digital public service announcements, sample social media posts, and other resources.

Contact Senior Director of Policy Erin O’Malley at eomalley@essentialhospitals.org or 202.585.0127 with questions.

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About the Author

Shahid Zaman is a senior policy analyst at America's Essential Hospitals.

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