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America’s Essential Hospitals Recognized for Rebranding, Website

America’s Essential Hospitals recently won honorable mentions in two Ragan’s Health Care PR and Marketing Awards categories for 2014. The awards, presented annually by media company Ragan Communications Inc., recognize advances in health care marketing and creative and innovative communications.

America’s Essential Hospitals received an honorable mention in the Best Marketing category for its 2013 rebranding campaign and, in particular, a member photo contest leading up to the brand launch. The association also won an honorable mention for Best Website. Two association member hospitals also won honorable mentions in the awards competition: the University of Utah Health Care, for Best Blog and Best Marketing Video; and Arnold Palmer Hospital for Children, for Best Marketing Video.

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About the Author

Graziano is senior director of communications for America's Essential Hospitals.

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